During this year’s traditional festival of Tamil Nadu, I not only celebrated it in a holy way but also I learnt, shared and discovered. Yes, this was the exact time that the Firefox Fights For You video challenge was open and I was always eager to put my creative skills into this.
Once the challenged was announced I questioned myself how to do this in a unique way because I was sure that everyone willl literally localise the content and edit the videos accordingly. But to stand out of the crowd there must be a wow-factor that not only impress the judges but also attract a lot in YouTube and other social media platforms as there were two types of awards. So, I thought since the harvest festival of my state was also fast approaching I gathered my friends and other Mozillians in my town as they had a lot of festive holidays. The next day, we planned to go to the country side nearby and do the video shoot. The plan was to do the video not only with localised content (the Mozilla TN L10n played a vital role in the precised translation), but also to show the culture of our region.
After we stepped into the fields the villagers looked at us in surprise and mistook us as the movie actors/ directors. I spoke with them all and made them feel comfortable and asked them to participate in the video too. Although many of them were shy, I managed to convince a few girls and boys to do a little stuff.
We took a few breaks in between the shoot and I observed these young crowd from the country side alone happened to use smart phones. I was happy that they were digitally connected, so I just tested their literarcy on web as they had some 2G speed internet connected to their phones and also they have laptops at home which they get from the government for free of cost. I asked them the frequent browser they use and the default answer was Google and I asked them why not Firefox and their response was that they did not know much about it because they are hardly even taught to handle the gadgets but just they see Google everywhere they even thought its the only existing browser.
I took this opportunity to share them what latest Firefox browser and Firefox Lite has for them and how they must be very aware of the “privacy and security”. It was very new to them and I also showed them MDN, which willl be helpful for them start with. They apparantely did not know they can develop things themselves and even make their own user. Moreover, I also encouraged all the people of different ages to use internet in a healthy way because the community consisted of farmers and owners of very small-scale industries. They were awe-struck to know the benefits and opportunites.
The place where we went to take a video shoot at last became a campaign mission. Anyway I loved the way things went. I am so happy that I educated many and also I provided certain directions on how the video has to be composed and asked everyone to tell out the dialogues assigned to them.
The main things that highlight our video:
- Localised precisely
- Diversity and inclusion
- Clarity on the content
- Most of the participants were Mozillians
- Spread it widely
Finally, the videos were uploaded on YouTube and the words were spread on many platform (the Mozilla TN Social Media team did a great job!). Also I was inspired with the other videos too and I appreciate everyone who took efforts to do this.
After few days, the winners were announced and was really astonished to see that “we” won the “The most Popularity Award“. Yes, it was a great team to work with and I thank every MozillaTN contributor who worked on bringing out things very perfectly as I tried to visualize.
As a reward all the participants received a cool special edition T-shirt. Thanks Mozilla and Mozilla Reps for the same 🙂
Above all celebrations and suprises, the most important lesson in my life is that I found the hidden talent in me as “director“. I never imagined myself in this context before but I just loved doing this. Thanks Mozilla Reps and Firefox for this opportunity!